UK meat snacking brand Peperami has launched the latest campaign to promote its Chicken Bites range – and it features some famous faces in the shape of Anthony Joshua, Maya Jama, and Lewis Capaldi.

The ‘Love at First Bite’ campaign sees the three celebrity singletons take part in a dating experiment, where each is made a dish using Peperami Chicken Bites by three mystery cooks. The famous face then chooses their favourite dish and the person behind it gets to enjoy their creation on a date with the celebrity.

The campaign also features Joshua, Jama, and Capaldi creating their own date night dishes using either the Pep’d Up or Smokin’ flavours from the range.

The content is available to watch on Peperami’s YouTube channel, with teasers appearing on Instagram, Facebook, TikTok, and Twitter.

“It has long been said that the way to a man’s heart is through his stomach, but the same could be said for women too. We thought it was about time someone put this to the test,” said Pavan Chandra, Marketing Manager at Peperami. “What we eat offers an insight into our personality. Just like selecting from a food menu, we select our significant others with a similar list of characteristics that are important to us.

“With chicken crowned the go-to dish by daters, Peperami Chicken Bites is perfectly placed to explore this theory and play match-maker.

“We know our audience loves engaging video content and when fronted with talent that resonates with them, it’s a recipe for success. We’re excited to find out how important food is when connecting with a love interest and if it is love at first bite for our dating duos.”