Pepsi Max has struck a number of partnershipsfor a ‘Better With Pepsi Max’ campaign that showcases the pairing of Pepsi MAX with some of the nation’s favourite meals.  

Complementing the nationwide campaign, consumers across the UK are also invited to enjoy irresistible food and drink combinations brought to life through collaborations with KFC, alongside celebrity chef Big Zuu, Amazon Ads and Twisted, Jungle Creations’ food media brand.

The campaign has launched with out-of-home, digital and radio advertising, appearing across the UK to show cola fans some of the meals that the taste credentials of Pepsi Max can make better. The digital OOH creatives that complement KFC through neighbouring posters, connecting the fast-food chain’s ‘There’s Nothing Like the First Bite’ visuals with Pepsi Max’s own ‘Better with Pepsi Max’ visuals through the simple reach of an arm.

The new social media-led content series from Twisted and Big Zuu will lead foodies through 15-minute recipes that taste incredible paired with a chilled Pepsi Max. Ingredients from the recipes will also be available through a new Amazon brand store developed by Amazon Ads, launching in May, which easily allows viewers to buy the items shown in the episodes to recreate these meals at home.

“We’re so excited to launch ‘Better with Pepsi Max’ to celebrate the nation’s love for a refreshing no sugar cola during mealtimes,” said Georgina Meddows-Smith, PepsiCo UK Beverages Marketing Director. “With a vibrant personality and incomparable talent for cooking, Big Zuu is also the perfect partner to help create recipes that taste better with a refreshing Pepsi MAX. KFC has also been a long-time partner who is also all about highlighting its great taste, so collaborating with them as one of the restaurants on this campaign was a natural fit.”