Pets at Home has launched a new multi-year campaign with media and entertainment group, Global.

Following a competitive pitch, Pets at Home’s media agency, Carat UK, successfully secured exclusive sponsorship of all Heart Drive shows for the pet retailer.

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This includes shows hosted by presenters including JK & Kelly Brook, Vicky Pattison, and Rich Clarke.

The move will also see Pets at Home access Global’s comprehensive portfolio, utilising audio, outdoor and presenters.

Pets at Home, Marketing Director, Madeline Shaw, said: “We know just how much joy pets bring to people’s lives – none more so than at the end of a busy working day. We are delighted to be keeping the nation company every weekday afternoon, showcasing our incredible expertise and range of products and services.

“The Heart Drive audience is closely aligned to our core customer, so it’s the perfect platform for us to demonstrate how Pets at Home can support every pet and every pet owner. We can’t wait to inspire the millions of listeners that tune in each afternoon.”

Global, Commercial Partnerships Director Jenni Lees, added: “Heart’s Drive network has the perfect audience for Pets at Home. We know that 72% of listeners have a pet, and one in three plan to get one in the next year.

“Additionally, Pets at Home shares Heart’s feel-good spirit and I know that the content we’re creating together will help our presenters turn up even more of the feel good right across the UK.”

The news comes as the media and entertainment group recently announced a 10-year partnership to upgrade payphones in the UK and launch more digital hubs for local communities.

In a move to provide better connectivity and hyper-local advertising to over 200 towns and cities, the agreement will see Global convert up to 2,000 conventional BT payphones and kiosks into brand new Street Hubs over a 10-year period from next year.