WATCH: Pinterest unveils 2024 brand campaign

Pinterest has launched the latest instalment of its integrated global campaign.

According to the social media giant, the new spot showcases how the platform combines diverse ideas to create a personalised experience, inspired by real stories from Pinterest users.

The campaign will run in the UK and US across TV, streaming, social, digital, programmatic and cinema through to November 2024.

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The campaign was produced entirely in-house by Pinterest’s House of Creative, directed by Iconoclast duo Alaska, and edited by Rami d’Aguiar of Cabin, with visual effects by Noise VFX.

To reflect the platform’s mission of inspiring real-world action, the campaign was filmed across three soundstages instead of relying solely on CGI. 

Pinterest VP of Global Creative, Xanthe Wells, said: “We saw an opportunity to tap into the unique personalisation Pinterest has to offer.

“Pinterest thrives in what we like to call the ‘magic middle’—the space where people are free to discover and shape their own unique identities, then make them real. That extends beyond searching and saving, and into shopping.”