Pinterest has appointed two key hires to bolster its UK sales team. The social media giant has named Caroline Orange-Northey as Director of Retail Sales, joining from Amazon Ads where
Pinterest has launched a new tool, ‘board sharing’, allowing users to share videos of their favourite boards across different social media platforms including TikTok and Instagram. According to the social
Pinterest has launched a range of new features for advertisers, aimed at enhancing campaign performance via advanced AI-driven tools. As part of the new additions, the social media giant launched
Pinterest has launched the latest instalment of its integrated global campaign. According to the social media giant, the new spot showcases how the platform combines diverse ideas to create a
Social media giants Snap, YouTube and Pinterest have partnered with Women in Advertising, Communications and Leadership (WACL) to launch a new campaign calling for better representation of all women in
Social media giant Pinterest has appointed Beth Horn to the position of Managing Director of the UK. Horn joins the company on 24 June 2024 and will the social media
Yesterday [1 May 2024], social media giant Pinterest disrupted expectations at its annual advertising summit, Pinvision. The event, which took place at White Rabbit Studios in London, guided advertisers through
Colgate has unveiled a first-of-its-kind Editorial Sponsorship campaign with Pinterest. Ahead of the launch of Pinterest’s Wedding Week, a week dedicated to highlighting nuptial-related editorial content and ads, Colgate’s campaign
Pinterest has launched a new international campaign to promote its full suite of products for advertisers. Featuring action-packed mini-movies, the “P is for Performance” campaign demonstrates how ads on the
Pinterest has announced a new ad partnership with Google in a bid to boost its ad revenue. As a result, the technology giant becomes the second third-party ad partner after
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support