Pinterest ramps up ad revenue with new Google partnership

Pinterest has announced a new ad partnership with Google in a bid to boost its ad revenue.

As a result, the technology giant becomes the second third-party ad partner after Amazon signed a multi-year deal with the social media platform last year.

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In an earnings call for Q4 2023, where Pinterest posted a 12% rise in revenues to $981 million and saw an 11% rise in users to 498 million, CEO Bill Ready announced the new deal.

The integration will enable ads to be served on Pinterest via Google’s Ad Manager. As a result, when Pinterest users see a Google Ad, they will be directed to the advertiser’s website to complete their purchase.

According to Ready, the partnership has already seen positive results after going live a few weeks ago.

He said: “This partnership will focus on monetizing several of our currently unmonetized international markets by enabling ads to be served on Pinterest via Google’s Ad Manager.

“We went live a couple of weeks ago, and this is starting to ramp up. Third-party ad demand is scaling as we anticipated.”