Pinterest has formed a partnership with social media management platform Hootsuite which will see the social network natively integrated into Hootsuite.

With the integration, all of Hootsuite customers are now able to schedule and publish visual content on Pinterest boards. In addition, those with Hootsuite Impact will be able to measure Pinterest account growth and analyse the performance of their pins.

“We’re excited to bring to life the full native integration of Pinterest into the Hootsuite platform to empower organizations to harness the power of human connection with their customers at scale,” said Penny Wilson, CMO of Hootsuite. “The visual appeal of Pinterest has proven to be a strong e-commerce sales driver for consumer and lifestyle brands. Our strategic partnership with Pinterest advances Hootsuite’s industry leadership to help customers, large and small, to strategically grow their brands, businesses, and customer relationships with social.”

On top of the newly-added Pinterest, Hootsuite enables its customers to post content on Facebook, Twitter, Instagram, LinkedIn, YouTube, Google+, and WordPress.