Rocket Fuel Turns Down Gravity4 Acquisition Offer
- Wednesday, September 2nd, 2015
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Programmatic marketing platform Rocket Fuel has received and rejected an acquisition offer from digital ad firm Gravity4.
Rocket Fuel reports that the offer was unsolicited, but has declined to reveal the proposed purchase price. The company already turned down an acquisition proposal from Gravity4 in May, which it claims was identical except for the – presumably lower – offer price. 
Rocket Fuel rejected it on the grounds that the proposal was not credible, adding that the offer was highly conditional and inconsistent with customary public company transactions.
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