Rocket Fuel Archives - Mobile Marketing Magazine

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Rocket Fuel reportedly sold customer data to competition

Now-defunct marketing platform Rocket Fuel regularly mixed client data, often selling segments containing unique data on to competitors or powering its AI-driven algorithm with data pooled from multiple sources, according

Rocket Fuel

AI-powered predictive tech is the future of marketing: study

AI-powered predictive technology will be essential for marketers in the future, if they are going to be able to keep up with competitors, despite many not currently implementing it. According

Rocket Fuel

Rocket Fuel welcomed into Snapchat partner program

Predictive marketing platform Rocket Fuel has been named a Snapchat Certified Partner, bringing inventory such as custom filters, long-form video, app install and web view to brands looking to advertise

Rocket Fuel

Sizmek set to acquire Rocket Fuel for $145m

Open omnichannel ad management company Sizmek has agreed to acquire Rocket Fuel, a predictive marketing platform that uses AI, for $145m (£111m) – or $2.60 per share in cash. Together,

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Rocket Fuel is taking it to malvertising with Google Cloud API and AI solution

Predictive marketing platform Rocket Fuel has launched a solution that leverages the Google Cloud Vision API and AI to fight malvertising. The solution uses the Google Cloud Vision API to

Rocket Fuel

AppNexus led consortium is taking the fight to Facebook and Google

Ad tech company AppNexus, identity resolution provider LiveRamp, and programmatic marketing company MediaMath, have teamed up to launch a technology consortium with the aim of making people-based advertising widely available

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Two-thirds of millennials wouldnt mind AI being used to help them with buying decisions

More than 66 per cent of millennials are open to brands using AI to help inform and direct their buying decisions, according to predictive marketing company Rocket Fuel. In a

Rocket Fuel

Dell, Condé Nast and M&C Saatchi join Adblock Plus Acceptable Ads Committee

Adblock Plus (ABP) has named the first members of its Acceptable Ads Committee (AAC), the independent review board responsible for managing its controversial whitelist program. Acceptable Ads is controversial because

Rocket Fuel

Rocket Fuel Lays Off 11 Per Cent of Employees as Part of Reorganisation

Programmatic marketing platform Rocket Fuel is laying off 11 per cent of its staff, as part of a reorganisation aimed at accelerating ‘its ongoing transformation into a leading SaaS-based platform

Rocket Fuel

Under Armour Sees Success with Cross-device Campaign

Performance sportswear firm Under Armour has revealed the results of a cross device campaign executed by programmatic marketing platform Rocket Fuel. The campaign delivered a 60 per cent increase in

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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