Rovio Entertainment, the developer behind the Angry Birds franchise, have collaborated with Burger King to deliver a web-based augmented reality (WebAR) experience for the Burger King 'King JR' kids meals.
The company is using Zappar’s WebAR technology to seamlessly connect the physical world of each Burger King restaurant with the digital world of Angry Birds in augmented reality.
Diners can access the experience by scanning the QR code on Burger King items, such as toy tags, box packaging, and on signage inside participating Burger King locations.
After starting the experience, three 3D eggs will appear, and waves of Hatchlings appear in AR to try and steal them. Players have to defend their eggs by tapping on the Hatchlings to shoo them away, or by deploying catapults of slime to slow the Hatchlings down.
As players fend off the Hatchlings, they’ll be rewarded with a unique power-up. The rear camera feed automatically swaps to the selfie camera and gives the player a superpower to blow away all Hatchlings and return the eggs safely to the nest.
Players have the option to save a photo of their experience afterwards, which they can share with friends and family.
“We’re thrilled to partner with Zappar and Burger King to create this unique AR experience for Angry Birds fans,” said Director of Brand Licensing at Rovio Entertainment, Katri Chacona. “The accessibility of WebAR and wide availability across thousands of Burger King restaurants make this an incredible opportunity to connect with consumers in new ways.”