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Signal partners with Adobe Audience Manager to enhance customer experience

Alyssa Clementi

Signal, which provides data onboarding and identity resolution solutions, has announced a  partnership with the Adobe Exchange Partner Program. Gignal sais the partnership will enable it to  deliver accurate, real-time solutions to Adobe Audience Manager users, enabling brands to maintain more control over the synchronization of customer data, and personalize the customer experience.

As part of the partnership, Signal will be integrated into Adobe Audience Manager, which serves as the data management platform for Adobe's Experience Cloud software. Adobe audiences will then be matched with 300m persistent IDs within the Signal Customer’s Identity Network. As a result, brands will be able to deliver immediate, authentic, and consistent advertising to their customers every step of the way.

 “This collaboration allows brands to combine the power of Adobe’s best-in-class solutions with the speed, accuracy and control of the Signal Identity Platform, so they can deliver the seamless, turnkey experiences customers expect," said Signal CEO,  Mike Sands. “This Adobe Audience Manager integration is just the first step in giving brands greater control over scaling audiences, while alleviating the challenges of inaccurate, inconsistent and irrelevant consumer marketing."

The main goal of the collaboration is to enable Adobe Audience Manager users to apply Signal’s data onboarding and identity resolution services promptly when a customer service problem arises. Through the Signal Identity Platform, customers will have their data collected, organized, and synced in real-time to Adobe, so that personalized solutions can be delivered almost immediately.

“Signal is a natural addition to Adobe’s ecosystem,” said Cody Crnkovich, head of platform partners and strategy for Adobe. “The combination of Adobe Audience Manager and Signal Identity Platform gives enterprises the power to deliver impactful, personalized customer experiences through more targeted and cohesive consumer interactions."