Sky launches AdSmart campaign encouraging SMEs to harness the power of addressable TV

Sky’s advertising business, Sky Media, has launched a B2B TV campaign promoting its addressable TV platform, AdSmart, which has to date run over 30,000 campaigns.

Created in partnership with Horse’s Mouth creative agency, the animated ad uses 22 different creative variations, with versions adapted to include local towns and regional accents tailored to where the ad is played. The campaign will target SMEs and business owners using AdSmart technology across Sky and Virgin homes.

“Thousands of businesses who thought TV advertising was out of reach, have now used AdSmart to grow and stand out from their competition,” said David Sanderson, Director of AdSmart Local & Development. “When businesses understand they can advertise to specific postcodes or households, alongside some of the world’s largest brands, without massive budgets, a lightbulb goes on. More and more SMEs are realising this and we’re seeing on average of two ‘new to tv’ businesses joining AdSmart every day. This campaign will help spread the AdSmart impact, affordability and accessibility word even further.”