Sky Media has named Matt Hill as its new director of insight and measurement after a rigorous selection process.

Starting in February, Hill steps into the role previously held by Lucy Bristowe, who departed earlier this year. Hill brings his expertise from Thinkbox, where he earned a reputation as a leading industry voice.

With a track record of designing and spearheading award-winning research projects, Hill is set to lead Sky Media’s measurement, research, and insight teams, overseeing both TV and digital initiatives, backed by over 20 years of experience.

Sky Media’s managing director, Brett Aumuller, expressed enthusiasm about Hill’s arrival, stating: “We’re thrilled to welcome Matt to the team.”

“His impressive record and passion for research and measurement will be invaluable for the team and our customers as we continue to innovate and lead in this rapidly changing landscape.”

Hill also voiced his excitement about the opportunity, stating that he was “delighted” to join Sky Media.

“With measurement and insight at the forefront of industry debate, I’m looking forward to working with the Sky team and their wealth of data, with the ambition of sitting at the centre of the progress the TV industry is going to make in this space,” he added.