Social media marketing firm Socialbakers has setup a hub for marketers to ‘collaborate, plan, and create’ content using AI-powered content intelligence.

The Content Hub, which is fully integrated into the Socialbakers platform, aims to help marketers with the key pain points they are constantly facing. It looks to guide content strategy with the help of AI-powered insights, automate data collection and analysis at scale, and replace team barriers.

According to Socialbakers, the hub enables marketers to personalise content for their target audiences across multiple channels and gain sentiment and performance analysis across owned and competitive profiles.

“Content Hub is an entirely new way for marketers to work with content,” said Yuval Ben-Itzhak, CEO, Socialbakers. “With these shareable insights, marketers can now better collaborate, measure, analyse, plan and execute great content strategies from a single platform. Everyone on the team will have the deep intelligence they need to create compelling content that their audiences love.”