Socialbakers

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Socialbakers

60 per cent of social ad spend goes to the Facebook news feed: report

The key findings from the latest Must-Know Social Media Trends report from Socialbakers, looking at Q2, 2019

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Socialbakers

Socialbakers launches AI-powered content creation hub

Social media marketing firm Socialbakers has setup a hub for marketers to ‘collaborate, plan, and create’ content using AI-powered content intelligence. The Content Hub, which is fully integrated into the

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Socialbakers

The use of ad in branded social media posts rose 133 per cent last year

The use of #ad in influencers’ Instagram posts has grown by 133 per cent in 2018 as the burgeoning influencer market continues to make efforts to be more transparent with

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Socialbakers

Instagrams TV service recommended disturbing content

An investigation into IGTV, Instagrams recently-launched streaming video service, has found graphic and disturbing videdos appearing to show child exploitation and abuse amogn those recommended to users. According to Business

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Socialbakers

Top Twitter accounts see follower numbers plummet in fake account purge

Following the news that Twitter has purged millions of locked accounts, many of which were suspected to be fake users or bots, many top accounts have seen their follower counts

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Socialbakers

Socialbakers launches first ever video perfomance benchmarks for social networks

Socialbakers, an AI-powered social media marketing platform, has introduced the ‘world’s first’ video performance benchmarks for social networks. The video performance benchmarks enable marketers to view their video performance metrics

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Socialbakers

Airbnb enjoys huge Facebook audience growth to top list of travel booking companies

Airbnb has seen its Facebook likes grow by 140 per cent between summer 2016 and summer 2017, as it cements its place as the most influential travel booking company. The

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Socialbakers

BMW Dominated UK Facebook 360 in 2016

BMW had three of the top 10 UK Facebook 360 videos, by number of interactions, in 2016. According to Socialbakers, the top 360 video of the year was BMW UK’s

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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