Stand Up To Cancer, the joint fundraising campaign from Cancer Research UK and Channel 4, has selected Bauer Media, Joe, and The Hook as media partners. Each partner will deliver digital content to inspire young people to donate and help toward the fight against cancer.

Bauer Media will take its Kiss radio station ‘old skool’ on 11 October with a non-stop day Kisstory as part of ‘Kiss Stands Up To Cancer’. During the event, Kiss presenters will encourage audiences across radio, online, and social video to fundraise by dressing up in their favourite 90s clothing.

Joe will bring sporting greats Carl Frampton, Graeme Swann, Jon Walters, and Chris Lloyd together to compete in a series of filmed challenges, including blind as a batsman cricket, slip and slide penalties and giant glove boxing. The young male-focused news website will also live broadcast a 24-hour 11-a-side football match on Instagram Stories and Periscope.

Last but not least, The Hook will tell the inspiring stories of people who have achieved great things despite being affected by cancer in a series of mini documentary style videos. It will also broadcast a one-off Facebook Live event featuring performances from celebrities and influencers.

“For Stand Up To Cancer this year, we are encouraging everyone to use cancer’s own attributes to beat it at its own game. Whether it’s the relentlessness of a 24-hour football match or the unpredictability of a 90s outfit, these partnerships will bring this call to action to life and raise awareness of Stand Up To Cancer’s life-saving work,” said Simon Harrison, head of Stand Up To Cancer. “Bauer Media, Joe and The Hook have all amassed huge audiences of young adults that trust them to provide content tailormade to their interests. We’re excited to be able to reach these communities in such a creative and engaging way. This is a brand-new approach for us and one we are looking forward to seeing in action.”