Storyblok has appointed Mark Wheeler as its new CMO.

Wheeler brings a wealth of CMS industry experience, having served as a Marketing Director at Adobe for seven years and as Marketing VP at Sitecore for nearly four years.

Before joining Storyblok, Wheeler was the CMO at LeanIX, where his leadership contributed to the company’s growth and its successful acquisition by SAP.

Commenting on his appointment, Wheeler said: “The CMS industry has advanced significantly, yet it continues to struggle with empowering both developers and marketers to collaborate seamlessly from concept to completion.

“The market requires solutions that dismantle silos, optimize workflows, and accelerate the content lifecycle, making it more adaptable and ready for the era of generative AI.

“Storyblok is uniquely positioned to capitalise on this by offering a platform that empowers businesses to create, manage, and deliver content at unprecedented speed and scale. By focusing on these advantages, we can drive substantial revenue growth and market share.”

He added: “I’m ready to amplify these strengths by demonstrating how Storyblok empowers teams to achieve extraordinary things. By truly understanding the challenges content creators and developers face, we can position Storyblok as the go-to platform for building exceptional digital experiences.”

Dominik Angerer, CEO and Co-Founder of Storyblok, continued: “Having experienced leaders who can help us navigate the opportunities and challenges of our next growth phase is critical to our success.

“Mark knows the CMS industry inside out and has already been on the part of the journey we’re about to embark on. His experience will help us properly educate the market on the transformative impact Storyblok has throughout the entire content lifecycle.”