The 25 July issue introduced 21 of the magazine’s 64 pages to life with interactive content, unlocked by mobile or Tablet, using the Blippar app. The cover featured Team GB’s synchronised swimming team, brought to life when ‘blipped’.

More than 26,500 unique users used Blippar to unlock the magazine’s pages – 7 per cent of the magazine’s total readership, each person engaging with an average of 5.8 pages each, 152,863 pages in total. 71 per cent of users unlocked more than one page each. The cover was by far the most popular page, receiving 36 per cent of all traffic, but the ‘click to buy’ trainer special produced 6 per cent of traffic.

Jessica Butcher, co-founder and chief marketing officer of Blippar says: “The response to Stylist’s Olympic issue has been even bigger than we thought it would. The success of the campaign proves that readers, when given the opportunity, will jump at the chance to embrace and enjoy interactive content and experiences that are delivered off their pages. This very special edition of the magazine showcases how Blippar provides a bridge to connect readers to publishers’ and advertisers’ own digital content platforms for further brand engagement and richer product experiences.”