Fast-food chain SUBWAY has acquired a 20-strong digital technology team and assets from Avanti Commerce, a Vancouver-based online commerce solution provider. Avanti has been working with SUBWAY since 2011. Now it seems SUBWAY has decided to bring the team working on its account in-house.

The 20-person team joining SUBWAY Digital from Avanti Commerce will remain and grow in Vancouver. As part of the SUBWAY Digital group, the new team will be dedicated to the expansion and customization of unique eCommerce and omnichannel platforms for the sandwich chain.

“This reinforces our commitment to attracting top technology and digital marketing talent,” said Carman Wenkoff, SUBWAY CIO and chief digital officer. “This will bring our commerce platform of enhancing engagement and building loyalty to the next level and will allow us to deliver value to the market quickly.”
SUBWAY will also continue to partner with Avanti’s Innovation Team to further extend the capabilities of their digital strategy. The teams are currently developing an in-restaurant kiosk program.

SUBWAY Digital is building the framework for a comprehensive digital strategy around the world. The company said it is looking to add at least 50 jobs this year, and up to 150 total over the next few years, including five on the new team in Vancouver.