Subway Archives - Mobile Marketing Magazine

Subway

Subway’s sets the stage for long-term sports engagement in new ‘Fresh Moves’ campaign

Subway has launched a partnership with GB Basketball, Breaking GB and Skateboard GB to kick off its “Fresh Moves” initiative. As a result, the move will see the fast-food restaurant

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Case study: Subway promotes reopening with campaign aimed at fast food lovers

Subway turned to MiQ, which in turn worked with MediaCom and Skyrise Intelligence, to create a display campaign promoting Subway’s presence on three of the UK’s leading food delivery applications

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Subway extends personalised messaging beyond the US

Subway is expanding its personalised marketing campaigns beyond the US, working with mobile marketing platform Mobivity to bring targeted advertising to the UK, Ireland, and Canada. Using Mobivity’s Recurrency platform,

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Subway, FreshDirect and The Cheesecake Factory launch Masterpass-enabled Messenger bots

Mastercard has partnered with Subway, FreshDirect and The Cheesecake Factory to bring Masterpass-enabled bots to Facebook Messenger. Through the use of AI technology, the bots enable consumers to interact with

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Case Study: S4M and Subway

More-than-ever brands are demanding measurable results from their digital ad campaigns. They want to know if their ads have really made the desired impact and brought their business more custom,

Subway

SUBWAY Acquires Team, Assets from Digital Partner Avanti Commerce

Fast-food chain SUBWAY has acquired a 20-strong digital technology team and assets from Avanti Commerce, a Vancouver-based online commerce solution provider. Avanti has been working with SUBWAY since 2011. Now

Subway

Award Winners’ Spotlight: Most Effective CRM Campaign

The deadline for the 2015 Effective Mobile Marketing Awards, sponsored by Theorem, is now less than three weeks away, and the Early Bird deadline (to avoid a Late Entry fee), is

Subway

Subway Rolls Out Wi-fi Loyalty Program

Subway Restaurants in Northern Ontario, Canada, has launched a loyalty program which rewards customers for logging on to Subway’s free wi-fi network. The first time a customer logs in, they

Subway

Awards Preview: Most Effective Smartphone App

The 2014 Effective Mobile Marketing Awards Ceremony takes place just over a month from now on 27 November in London. Every day between now and then, we’ll be previewing the

Subway

Subway Updates Loyalty App with Location-based Push Notifications

Subway has updated its Subcard loyalty app, introducing geotargeted promotions as well as custom sandwich builder and calorie calculator features. As users choose the contents of their sandwich, the app displays a full

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Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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