Sundays Super Bowl broadcast was tagged over 700,000 times through Shazam.

For the first time, the Shazam app was able to recognise every ad aired during the Super Bowl, enabling users to watch the video again and share it with friends, but only two of the top five most-tagged ads – for Jaguar and Bud Lite – offered bespoke content from the advertisers when users scanned them.

So while Chevrolet scored the most tags of any ad, with its Life spot, it didnt tie up with Shazam to offer any specific content.

The single biggest spike in Shazam usage didnt come in any of the ad breaks, but during the half-time show. The most tagged moment was the collaboration between Bruno Mars and the Red Hot Chili Peppers, performing Give it Away, followed by Mars own Just The Way You Are. By scanning this performance, users could access an exclusive video, and purchase tickets to see Mars on tour.

15 per cent – more than 90,000 – of the tags came from the recently-launched Auto Shazam feature, which runs in the background and automatically identifies all music and ads.