VidMob picks up $50m in funding backed by Adobe and Shutterstock

VidMob will use the round – which takes the total it has raised across rounds to almost $100m – to support its global expansion, new eCommerce initiatives, ongoing investment into advanced technology, and data science


Movers and Shakers: Dentsu, Vungle, Salesforce, Adobe, Group Nine, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the


Adobe, Twitter, New York Times join forces to fight fake content

The Content Authenticity Initiative will see Adobe develop a content attribution system


Adobe unveils new AI-powered Photoshop Camera app

The Photoshop Camera app is powered by Adobe Sensei


“We want to free the fun”: Three on its digital transformation

Three’s Darran Kolodziej, digital insight manager, and Ruphinder Chahal, eCommerce execution consultant, talk abot the mobile network provider’s digital transformation


Businesses aware of need for personalisation but suffer from data and tech shortcomings

Adobe research finds that a lack of data skills, no data-centric culture, and no unified tech plaform stop businesses from personalising customer experiences


Gen Z are the most likely to be influenced online

People who are part of Generation Z are the most likely age group to be influenced by the things they see on the internet, despite being the first generation to


Adobe links up with Yext to drive discoverability for businesses

Adobe has teamed up with digital knowledge management platform Yext in order to help increase discoverability of businesses on the internet. Four Yext integrations have been launched with Adobe Experience


Programmatic Lunch 2018 – Adobe

Philip Duffield, managing director EMEA at Adobe Advertising Cloud, discusses the state of the programmatic industry, the opportunities and challenges that programmatic presents, and how the future is looking for


Case Study: Vamp partners with Adobe for Lightroom CC launch

Adobe has partnered with Vamp, the social media brand marketing site, to raise product and user awareness of Adobe’s new photo editing software, Lightroom CC. Adobe’s main objective with the

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