Consumers listening to Global radio stations on their Amazon Alexa-powered smart speakers can use voice commands to interact directly with the ad and buy the ‘Berocca Boost’ energy supplement
People in the UK with Alexa-enabled devices are able to say ‘Alexa, Explore Abu Dhabi’ and be taken on a voice tour of the capital of the United Arab Emirates
Each of the charities will introduce separate radio advertising campaigns that can be responded to directly via Alexa-enabled devices through voice commands
Amazon is developing an improved version of its Echo speaker and making progress on its home robot, nicknamed Vesta, according to Bloomberg. Sources close to the matter revealed the newest
Amazon Alexa will now be able to provide people in the UK with expert health information thanks to a partnership with the National Health Service (NHS), the government has announced.
Amazon is reportedly developing an Alexa-powered wearable device that can recognize and react to human emotions, according to Bloomberg. The device, which may be similar to a Fitbit or Apple
LG is going is rolling out Amazon Alexa support to to its 2019 TV models featuring artificial intelligence (AI) in 14 countries. The update will be rolled out to customers
WaterAid, an international non-profit organisation focused on clean water, sanitation, and hygiene initiatives, has introduced its first-ever Alexa voice skill with the help of digital product and innovation consultancy Hi
Amazon is preparing to take on Apple by releasing Alexa-powered wireless earbuds that look and act in a similar way to the popular AirPods. According to Bloomberg, citing people with
Madeleine Dodd, Digital Growth Manager at Burger King, walks David Murphy through a recent campaign that saw great engagement by giving customers a good reason to share the date of their birthday
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Recently, Admiral Media founder Andre Kempe teamed up with Tobias Boerner, Co-founder and advisor at Fastic, to help apps and brands improve their user journeys and help them grow beyond performance marketing. In this interview, they talk about their new endeavour, mistakes in marketing, and the importance of a well-designed user lifecycle
For the past three years, Dentsu has led a global conversation around attention in advertising. The marketing and advertising giant’s latest piece of research focuses on the Danish market, with the cooperation of partners including high impact advertising provider Adnami and eye-tracking specialist Lumen Research. We spoke to Thomas Toftdahl Jensen, Dentsu Denmark Executive Director, Strategic Solutions, and Adnami’s Nordic Market Director Peter Østrem, about the link between creativity, attention and effectiveness, the ability to attach a CPM to attention – and how advertisers are leaving stalking behind
Made For Advertising (MFA) domains have been a particularly hot topic in recent months, with their increasing scale and sophistication matched by the determination of the advertising and media industry