Case Study

Case study: Telekom Deutschland promotes eco initiative with SMS personalised video

The ‘We Care’ initiative encourages Telekom Deutschland customers to trade-in their old smartphones for a ‘fair’ price

Case Study

Case study: Subway promotes reopening with campaign aimed at fast food lovers

Subway turned to MiQ, which in turn worked with MediaCom and Skyrise Intelligence, to create a display campaign promoting Subway’s presence on three of the UK’s leading food delivery applications

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Case study: European dating app Lovoo turns to Leanplum for A/B testing

Lovoo used Leanplums A/B testing capabilities to gain and retain users

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Case Study: Nom Cat reaches #1 in the app store with the help of ironSource

When Lucky Kat Studios decided to create a game inspired by Super Nintendo’s game design and cats, they had an extremely low budget, but they knew the game had potential

Case Study

A digitalized history of New York City

In 2016, technology non-profit Urban Archive was launched in New York City, with the purpose of bringing both locals and tourists a more interactive way of exploring one of the

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Case study: Measuring mobile app performance with Kumulos

Measuring the success of a mobile app can be done in many ways. Of course, success is defined by the specific KPIs being tracked.  Assuming you’ve already defined your KPIs,

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Case Study: Corethree revamps Manchester Metrolink ticketing app after zoning changes

On 13 January, the Transport for Greater Manchester (TfGM) Metrolink announced an updated ticket zoning system that would restructure the way passengers travel. Metrolink will now be pricing tram tickets

Case Study

Nostos AI personalisation engine boosts conversions for Woodhouse Clothing

Men’s online fashion retailer Woodhouse Clothing has revealed that visitors to its site are 44 per cent more likely to make a purchase, following the introduction of an AI-based personalisation

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Case Study: Vamp partners with Adobe for Lightroom CC launch

Adobe has partnered with Vamp, the social media brand marketing site, to raise product and user awareness of Adobe’s new photo editing software, Lightroom CC. Adobe’s main objective with the

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Case Study: Gordon’s Gin integrates telco data to power commuter campaign

When faced with an annoying delay at a train station on your way home, it’s always nice to have a refreshing beverage designed to ease the frustration. Gordon’s Gin designed

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