ViacomCBS calls on industry to work together to harness full 5G potential

The call comes alongside the release of a white paper setting out the eight areas where VCNI believes the technology will have the biggest impact across the entertainment sector


20th Century Fox and Odeon launch X-Men: Dark Phoenix Snapchat AR campaign

20th Century Fox has teamed up with Odeon Cinemas and Snapchat to promote the release of X-Men: Dark Phoenix. Using Snapchat’s ‘Marker Tracking’ lens, cinemagoers across Europe will be able


Google Pay to cut popcorn queues at Vue Cinemas

Cinema chain Vue Entertainment has partnered with customer engagement platform Urban Airship to launch the UKs first Google Pay movie tickets. Movie-goers will be able to pay for tickets using


James Patterson releases interactive story on Facebook Messenger

James Patterson, one of the worlds top-selling authors, has partnered with Facebook to release his latest novel, The Chef, via the companys Messenger platform. The book, which is not available


BBC overhauls kids digital offerings with Bedtime Stories for smart speakers

Just in time for the half-term holidays, the BBC has announced a series of new digital offerings for children, including a new CBeebies app and the availablity of Bedtime Stories


Andrew Maxwell is playing Edinburgh Fringe gigs in Ubers

As part of this year’s Edinburgh Festival Fringe, Uber has teamed up with Andrew Maxwell – star of Mock the Week, Have I got News for You, and Live at


Disney and OmniVirt launch 360° video ad campaign for Aladdin on Broadway

360° VR/AR ad platform OmniVirt has partnered with Disney and creative agency Serino Coyne to launch a video ad campaign for Broadway musical Aladdin. The ad campaign will be distributed


Taylor Swift expands her Reputation to a dedicated social network

Pop superstar Taylor Swift has partnered with app developer Glu Mobile to launch a new social network designed for her fans, enabling them to access exclusive content including pictures, videos


AMC and Mountain Dew partner for Walking Dead AR app

US cable network AMC has partnered with drinks brand Mountain Dew  for the promotion of The Walking Deads eighth season, which starts on 22 October – including an Augmented Reality


Warner Bros pushes Dunkirk movie with VR experience

Warner Bros has partnered with Intel to promote Dunkirk, its upcoming war film, with a VR experience. Directed by Inception’s Christopher Nolan, Dunkirk tells the story of the World War

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