Ericsson

Q&A: Ericsson Head of Marketing on leveraging AI and data analytics to revolutionise campaigns
Ericsson

Q&A: Ericsson Head of Marketing on leveraging AI and data analytics to revolutionise campaigns

Mobile Marketing Magazine sits down with Ericsson’s Head of Marketing, Communications & SCR for Europe and Latin America, Sally Croft to discuss the telecoms giant leveraging new technologies, current trends

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Ericsson

Movers and Shakers: Now TV, Ericsson, McCann, Blippar, DAZN, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

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Ericsson

Ericsson links up with Digital Catapult to accelerate 5G adoption

The Industrial 5G Accelerator will aim to make the case for rapid adoption of 5G

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Ericsson

Movers and Shakers: Uber, AccuWeather, IAS, Bidstack, 4C, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

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Ericsson

There will be almost 2bn 5G subscriptions by 2024

Faster than expected uptake of 5G has led to telecoms firm Ericsson predicting that there will be 1.9bn 5G subscriptions globally by the end of 2024, an increase of 400m

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Ericsson

FC Barcelona joins forces with Telefonica to make the Nou Camp Europes first 5G stadium

FC Barcelona has teamed up with Telefónica to make the Nou Camp, FC Barcelona’s home ground, the first football stadium in Europe with dedicated 5G coverage. By bringing the next

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Ericsson

AT&T, Ericsson, Intel, WB team up on 5G-powered mixed reality Batman experience

AT&T, Ericsson, Intel and Warner Bros. have teamed up to create a 5G-powered, location-based mixed reality experience featuring DC superhero Batman and one of his longest-running enemies, The Scarecrow. The

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Ericsson

Vodafone joins forces with Qualcomm and Ericsson to test 5G

Vodafone is teaming up with Qualcomm and Ericsson to carry out ‘over the air’ tests using 5G technology on a device that resembles the 5G mobile phones currently in development.

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Ericsson

Vodafone, Huawei, Telefónica, and others launch industry blockchain group

The European Telecommunications Standards Institute (ETSI) has setup an industry group aimed at looking at the possibility of deploying private blockchains across various industries and governmental institutions. The ‘Permissioned Distributed

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Ericsson

O2 and other networks suffer issues following Ericsson glitch

Customers subscribed to UK mobile network O2 and MVNOs that operate using its infrastructure have been hit with widespread problems leaving them without access to data services. According to O2,

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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