Google Play

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Google Play

The top one per cent of app publishers account for four-fifths of new downloads

The top one per cent of publishers globally accounted for a staggering 80 per cent of the 29.6bn app downloads recorded in the third quarter of 2019, leaving just 6bn

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Google Play

Facebook sues pair of app developers over alleged ad fraud

Facebook has filed a lawsuit against two Asian app developers for running fraudulent advertising operations which exploited people’s devices. Hong Kong-based LionMobi and Singapore-based JediMobi have been accused of ‘click

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Google Play

Googles music apps reportedly have over 15m subscribers

Google’s paid music services have reportedly passed the 15m subscriber mark, placing the company a long way behind Spotify and Apple Music. The numbers are a combination of paying users

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Google Play

TikToks India ban has been lifted

Mere weeks after being banned, TikTok has been made available to download again in India, after a state court reversed its decision in response to an appeal from the app’s

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Google Play

TikTok downloads blocked in India

Chinese short-form video app TikTok has been removed from both the Google and Apple app stores in India after the country’s government demanded that it no longer be made available.

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Google Play

Vast majority of finance mobile apps vulnerable to hackers

A new report has found that the vast majority of financial mobile apps on the Google Play store are vulnerable to hackers with 83 per cent of the apps analysed

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Google Play

Google rolls out new tools for developers to earn from non-paying app users

Google has introduced a new way for Android developers to monetise their apps and games by making money from users who aren’t willing to make in-app purchases. With ‘rewarded products’,

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Google Play

App Store Optimisation trends 2019 – Lab Cave

Last month Lab Cave’s CMO, Enric Pedró, gave interesting insights on App Store Optimisation (ASO) trends for this year. At the Mobile Trends Summit, which was held in London on

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Google Play

Google Assistant now allows voice-activated donations

9to5Google Google has added a new feature that enables users to donate money to any charity from their Android devices, using voice-command and Google Assistant. The voice-command update comes just

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Google Play

CrossInstall partners with Google Play to launch bite-size games

CrossInstall, a creator of programmatic and playable ads, has partnered with Google to launch CrossInstall’s Instant Playables on the Google Play platform. Instant Playables is a free feature for CrossInstall’s

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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