The top one per cent of publishers globally accounted for a staggering 80 per cent of the 29.6bn app downloads recorded in the third quarter of 2019, leaving just 6bn
Facebook has filed a lawsuit against two Asian app developers for running fraudulent advertising operations which exploited people’s devices. Hong Kong-based LionMobi and Singapore-based JediMobi have been accused of ‘click
Google’s paid music services have reportedly passed the 15m subscriber mark, placing the company a long way behind Spotify and Apple Music. The numbers are a combination of paying users
Mere weeks after being banned, TikTok has been made available to download again in India, after a state court reversed its decision in response to an appeal from the app’s
Chinese short-form video app TikTok has been removed from both the Google and Apple app stores in India after the country’s government demanded that it no longer be made available.
A new report has found that the vast majority of financial mobile apps on the Google Play store are vulnerable to hackers with 83 per cent of the apps analysed
Google has introduced a new way for Android developers to monetise their apps and games by making money from users who aren’t willing to make in-app purchases. With ‘rewarded products’,
Last month Lab Cave’s CMO, Enric Pedró, gave interesting insights on App Store Optimisation (ASO) trends for this year. At the Mobile Trends Summit, which was held in London on
9to5Google Google has added a new feature that enables users to donate money to any charity from their Android devices, using voice-command and Google Assistant. The voice-command update comes just
CrossInstall, a creator of programmatic and playable ads, has partnered with Google to launch CrossInstall’s Instant Playables on the Google Play platform. Instant Playables is a free feature for CrossInstall’s
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Madeleine Dodd, Digital Growth Manager at Burger King, walks David Murphy through a recent campaign that saw great engagement by giving customers a good reason to share the date of their birthday
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Recently, Admiral Media founder Andre Kempe teamed up with Tobias Boerner, Co-founder and advisor at Fastic, to help apps and brands improve their user journeys and help them grow beyond performance marketing. In this interview, they talk about their new endeavour, mistakes in marketing, and the importance of a well-designed user lifecycle
Made For Advertising (MFA) domains have been a particularly hot topic in recent months, with their increasing scale and sophistication matched by the determination of the advertising and media industry