Mobile Gaming

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Mobile Gaming

Vungle buys mobile gaming analytics platform GameRefinery

GameRefinery’s Co-founder Markus Råmark, Veli-Pekka Julkunen, and Joel Julkunen, as well as the entire GameRefinery team, will join the Vungle organisation

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Mobile Gaming

Mobile gamers are more impacted by in-app ads than non-gamers

According to a study by social game developer Zynga, 71 per cent of the developer’s mobile gamers feel that in-game ads on mobile are just as or more interesting than the ads they have seen on TV

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Mobile Gaming

Facebook enters the world of cloud gaming

The first set of games released include Asphalt 9: Legends, Mobile Legends: Adventure, PGA Tour Golf Shootout, Solitaire: Arthur’s Tale, and WWE: SuperCard

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Mobile Gaming

Big Brother mobile game lands with built-in audio ads

In the game, developed by 9th Impact alongside the show’s producer, Banijay, ‘housemates’ have to earn rewards in the form of BB currency in order to stay in the game and be in with a chance to win up to $1m

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Mobile Gaming

Unity launches program to boost indie mobile game developers

The Game Growth Program will provide developers with access to technology, resources, and funding for user acquisition

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Mobile Gaming

Emmi gamifies its latest product promotion via Tetra Pak QR codes

The games, developed by Appetite Creative, each correspond to one of the four milk products being promoted: Oat Milk Drink, Balance Drink, High Protein Milk Drink, and Milk Drink

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Mobile Gaming

Amazon unveils Google Stadia cloud gaming rival, Luna

Amazon Luna, available through early access to invitees in the US, will enable people to stream games through Fire TV, PC, iPhone, and iPad, with Android compatibility on its way

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Mobile Gaming

Gameloft buys interactive mobile storytelling game maker The Other Guys

The acquisition will give Gameloft ownership of The Other Guys’ mobile app development and TV production studio hybrid, which has been able to deliver over 2,300 episodes across 119 seasons and amassed more than 37m downloads

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Mobile Gaming

Kinder Chocolate launches AR-powered app which brings its toys to life

Applaydu is aimed at children from four to nine years old and is designed to encourage bonding between parents and their children through games, interactive stories, activities, and more

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Mobile Gaming

Epic Games to hold anti-Apple Fortnite tournament

The tournament, taking place on Sunday 23 August, celebrates the final days that iOS users have to enjoy the game alongside everyone else and gives players the chance to win prizes which appear to mock Apple

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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