The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the
Open audio platform SoundCloud has launched advertising in Belgium, Italy, Portugal, Spain, and Switzerland, thanks to an extension of its partnership with digital audio advertising firm Targetspot. The introduction of
The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the
Open audio platform SoundCloud has teamed up with Targetspot, a digital audio advertising platform, to work together on advertising in France, Germany, and The Netherlands. The agreement, which expands on
Open audio platform SoundCloud has penned an agreement with DAX, the programmatic audio advertising arm of UK radio company Global, to give advertisers in Canada the opportunity to reach SoundCloud’s
SoundCloud has added a new way for its premium subscribers to monetise their music with the introduction of a distribution feature that enables creators to distribute original music from SoundCloud
Open audio platform SoundCloud has announced that streaming music service Pandora will become its exclusive US advertising and sales representation from 2019 onwards. The announcement comes less than two weeks
SoundCloud has teamed up with ad tech company AppNexus to make its audio and video inventory available programmatically via the AppNexus Marketplace. The partnership is aimed at giving advertisers the
SoundCloud co-founder and former CEO Alex Ljung SoundCloud has lived to fight another day, after investors accepted a ‘do-or-die’ proposal and, as a result, the music streaming service received a
Today (11 August) could be the day that struggling music streaming service SoundCloud officially runs out of money unless it signs a new investment deal. SoundCloud had previously denied claims
Madeleine Dodd, Digital Growth Manager at Burger King, walks David Murphy through a recent campaign that saw great engagement by giving customers a good reason to share the date of their birthday
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Recently, Admiral Media founder Andre Kempe teamed up with Tobias Boerner, Co-founder and advisor at Fastic, to help apps and brands improve their user journeys and help them grow beyond performance marketing. In this interview, they talk about their new endeavour, mistakes in marketing, and the importance of a well-designed user lifecycle
For the past three years, Dentsu has led a global conversation around attention in advertising. The marketing and advertising giant’s latest piece of research focuses on the Danish market, with the cooperation of partners including high impact advertising provider Adnami and eye-tracking specialist Lumen Research. We spoke to Thomas Toftdahl Jensen, Dentsu Denmark Executive Director, Strategic Solutions, and Adnami’s Nordic Market Director Peter Østrem, about the link between creativity, attention and effectiveness, the ability to attach a CPM to attention – and how advertisers are leaving stalking behind
Made For Advertising (MFA) domains have been a particularly hot topic in recent months, with their increasing scale and sophistication matched by the determination of the advertising and media industry