Before the Department of Justice will approve the T-Mobile/Sprint merger, it wants to see more concessions from Deutsche Telekom, which will be the controlling telecommunications company following the merger. The
T-Mobile and Sprint have hit another obstacle ahead of their merger deal, which hasn’t been fully backed by the Department of Justice quite yet. According to Bloomberg, the DOJ reportedly
Sprint has launched its True Mobile 5G service to customers in Atlanta, Dallas-Fort Worth, Houston, and Kansas City this week, with more cities soon to come. In the next few
The controversial merger between T-Mobile and Sprint has moved a step closer to being finalized, after the two companies adjusted the terms of their deal to appease the Federal Communications
Customers of AT&T, Verizon, T-Mobile, and Sprint are threatening to file 4 separate class-action lawsuits against the service providers, claiming the companies illegally collected real-time location data and sold it
Sprint has opened its new 5G Experience, an interactive center dedicated to demonstrating how 5G technology can improve the way society lives, works, and plays. The 1,100 square foot exhibit
Sprint has become the first telecom provider of an AI-powered texting service, after launching a system that will enable businesses to better communicate with customers. With Sprint Smart Messaging, which
Beginning in May, Sprint will be rolling out commercial 5G service to customers in Chicago, Atlanta, Dallas and Kansas City, according to the mobile network provider’s announcement at the MWC
In the midst of a $26bn merger deal between T-Mobile US Inc and Sprint Corp, the US government has urged their majority owners to cut ties with Chinese telecom equipment
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research