Before the Department of Justice will approve the T-Mobile/Sprint merger, it wants to see more concessions from Deutsche Telekom, which will be the controlling telecommunications company following the merger. The
T-Mobile and Sprint have hit another obstacle ahead of their merger deal, which hasn’t been fully backed by the Department of Justice quite yet. According to Bloomberg, the DOJ reportedly
Sprint has launched its True Mobile 5G service to customers in Atlanta, Dallas-Fort Worth, Houston, and Kansas City this week, with more cities soon to come. In the next few
The controversial merger between T-Mobile and Sprint has moved a step closer to being finalized, after the two companies adjusted the terms of their deal to appease the Federal Communications
Customers of AT&T, Verizon, T-Mobile, and Sprint are threatening to file 4 separate class-action lawsuits against the service providers, claiming the companies illegally collected real-time location data and sold it
Sprint has opened its new 5G Experience, an interactive center dedicated to demonstrating how 5G technology can improve the way society lives, works, and plays. The 1,100 square foot exhibit
Sprint has become the first telecom provider of an AI-powered texting service, after launching a system that will enable businesses to better communicate with customers. With Sprint Smart Messaging, which
Beginning in May, Sprint will be rolling out commercial 5G service to customers in Chicago, Atlanta, Dallas and Kansas City, according to the mobile network provider’s announcement at the MWC
In the midst of a $26bn merger deal between T-Mobile US Inc and Sprint Corp, the US government has urged their majority owners to cut ties with Chinese telecom equipment
Madeleine Dodd, Digital Growth Manager at Burger King, walks David Murphy through a recent campaign that saw great engagement by giving customers a good reason to share the date of their birthday
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Recently, Admiral Media founder Andre Kempe teamed up with Tobias Boerner, Co-founder and advisor at Fastic, to help apps and brands improve their user journeys and help them grow beyond performance marketing. In this interview, they talk about their new endeavour, mistakes in marketing, and the importance of a well-designed user lifecycle
For the past three years, Dentsu has led a global conversation around attention in advertising. The marketing and advertising giant’s latest piece of research focuses on the Danish market, with the cooperation of partners including high impact advertising provider Adnami and eye-tracking specialist Lumen Research. We spoke to Thomas Toftdahl Jensen, Dentsu Denmark Executive Director, Strategic Solutions, and Adnami’s Nordic Market Director Peter Østrem, about the link between creativity, attention and effectiveness, the ability to attach a CPM to attention – and how advertisers are leaving stalking behind
Made For Advertising (MFA) domains have been a particularly hot topic in recent months, with their increasing scale and sophistication matched by the determination of the advertising and media industry