How do we boost transparency in digital advertising?

It’s no secret that the digital advertising supply chain is a complex and often invisible process. It involves a number of intermediary players which, paired with a lack of transparency


Tremor Video DSP launches creative studio

Tremor Video DSP, a Taptica-owned programmatic video platform, has launched a creative studio with the aim of innovating video solutions for brands. The creative studio is made up of a


Industry reacts: 2018 IAB UK & PwC Digital Ad Spend Study

Digital ad spend grew 15 per cent in 2018 to reach £13.44bn, with smartphones accounting for more spend than desktop for the first time ever, according to a report from


Taptica to acquire RhythmOne for $176m

Mobile ad tech firm Taptica has acquired RhythmOne, which focuses on cross-screen digital advertising, for $176m (£135m). The all-stock deal is expected to close in early April, at which point


2018 Awards Preview – Most Effective App Install Campaign

Ahead of our 2018 Effective Mobile Marketing Awards, well be previewing the nominees in each category, giving you a glimpse at the high quality of entries weve seen this year.


Watch out YouTube – is Facebook set to challenge the titan of video streaming?

Ruth Manielevitch, director of business development EMEA at Taptica, explores the rollout of Facebook Watch and whether the social network can hope to usurp YouTubes throne. Facebook Watch, Facebook’s TV-style


Anger Management

As the makers of Angry Birds fly the UK coop, Amit Dar, strategic partnerships lead at Taptica, reflects on  the challenges of marketing gaming apps in a tough market.  Hit


Investment Round: Cabify, Snow, Taptica and Stagedoor

Investment Round is our weekly update on which firms have secured new funding, which areas are seeing the most financing, and who is putting up the cash that enables these


Movers & Shakers: Marketo, AB InBev, Taptica, Leo Burnett London and Neura

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the


Tremor Video has sold its DSP to Taptica for $50m

Mobile ad tech company Taptica has acquired a large chunk of Tremor Video, a video monetisation software company, with a $50m (£38m) deal to purchase its demand-side platform (DSP). The

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