Tesco Mobile

VMO2 names Tesco Mobile CCO Brand Director

Virgin Media O2 (VMO2) has appointed Rachel Swift as its new Brand and Advertising Director, succeeding the outgoing Simon Groves. Swift will assume her new role at the end of

Tesco Mobile

Tesco Mobile highlights lack of roaming charges in new airport spot

Tesco Mobile is highlighting its absence of EU roaming charges in a new digital out-of-home campaign at some of the UK’s busiest airports. Running for the next three weeks, the

Tesco Mobile

WATCH: Tesco Mobile launches next instalment of its ‘It Pays to be Connected’ campaign

Tesco Mobile has launched the second instalment of its ‘It Pays to be Connected‘ campaign, poking fun at parent group chats. Created by BBH London and directed by Blink’s Fred Rowson, the campaign, ‘Parent Posse’,

Tesco Mobile

Tesco Mobile named headline sponsor of The Sports Agents podcast

Tesco Mobile has launched a new collaboration with media and entertainment group, Global to become the headline sponsor of new podcast The Sports Agents. The podcast, hosted by sports broadcasters

Tesco Mobile

WATCH: Tesco Mobile champions community connections in new ad

Tesco Mobile has launched a new brand platform ‘It pays to be connected’ in a bid to showcase the benefits of staying connected to local groups via various group chats-

Tesco Mobile

Tesco Mobile introduces Roaming Keating in latest ad campaign

Tesco Mobile has launched its new advert featuring Ronan Keating as its first-ever Roaming Ambassador. Dubbed ‘Roaming Keating’, the ex-Boyzone singer bought his guitar to serenade shoppers in the mobile

Tesco Mobile

Interview: Tesco Mobile on innovative marketing strategies featuring famous faces

Mobile Marketing Magazine sits down with Tesco Mobile’s Chief Customer Officer, Rachel Swift to uncover the details of the mobile network operator’s latest creative campaign featuring Ronan Keating, staying ahead

Tesco Mobile

VMO2 and Tesco Mobile extends joint venture for 10 years

Virgin Media O2 and Tesco Mobile have signed a 10-year renewal of their 50/50 joint venture. According to the company, the renewal of the venture reconfirms Virgin Media O2’s position

Tesco Mobile

Tesco Mobile names Ronan Keating as first-ever Roaming Ambassador

Tesco Mobile has appointed ex-Boyzone singer, Ronan Keating, as its first-ever Roaming Ambassador. As part of the campaign, the singer, who has been renamed as ‘Roaming Keating’ on social media,

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