The Trade Desk

Movers and Shakers: Netflix, Snap, Zynga, The Trade Desk, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

The Trade Desk

Channel 4 enters programmatic partnership with The Trade Desk

The Trade Desk will offer access to Channel 4’s inventory programmatically, giving advertisers the means to target 23m viewers across connected TV and other devices

The Trade Desk

EBX teams up with The Trade Desk to deliver TV inventory across Europe

Advertisers will have access to the ‘largest’ single source of premium broadcast video-on-demand

The Trade Desk

Most Brits arent willing to pay more than £20 a month for TV streaming services

90 per cent of Brits currently subscribe to TV streaming services, but most are unwilling to spend over £20 each month for those services, according to research from The Trade Desk

The Trade Desk

Brands have identified the opportunity for significant marketing spend in China: report

Brands are planning to invest heavily in China, eyeing the country as a market that presents a significant opportunity for them to grow their business, according to research from The

The Trade Desk

The Trade Desk opens for business in China

Programmatic advertising firm The Trade Desk has brought its ad buying platform to China, months after launching in beta within the world’s most populous nation. The Trade Desk’s programmatic offering

The Trade Desk

“OTT commercials suck”

Consumers are continuing to move away from viewing traditional TV and dedicating more – if not all – of their viewing time to over-the-top (OTT) video services. OTT, which is

The Trade Desk

Drawbridge extends cross-device partnership with The Trade Desk to address TV

People-based identity management company Drawbridge has extended its partnership with The Trade Desk, an online demand-side platform (DSP), to tackle TV addressability and measurement. Through the partnership, brands and agency

The Trade Desk

Adyoulike links up with The Trade Desk for programmatic in-feed native videos

In-feed native advertising platform Adyoulike has expanded its collaboration with The Trade Desk, a tech platform for ad buyers, to deliver in-feed native videos programmatically across the Adyoulike publisher portfolio.

More Stories

Video Interviews

Member Content