Unilever and GroupM partner on tool to measure data ethics

The Data Ethics Compass, available as a global web app, enables advertisers to evaluate the ethical risk level of data assets and decisions based on a proprietary scoring logic


Lynx, Complex, and SocialFIXT link up with AJ Tracey, Jesse Lingard for video series around race issues

The Race Card aims to turn the idea of ‘playing the race card’ on its head by highlighting individual experiences of racial micro-aggressions and how these manifest in people’s everyday lives


Movers and Shakers: Unilever, TextNow, LoopMe, MainAd, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the


Unilever steps up anti-fraud efforts with network of trusted publishers

Unilever has setup a trusted network of online publishers and platforms to work closely with the company to help it clean up its digital advertising. Unilever Trusted Publishers will be


Unilever launches initiative to develop cross-media measurement model

Unilever has launched an initiative that will see the first cross-media measurement model built in order to help brands measure and understand campaigns across all areas of the media. The


Unilever, Diageo, Disney go beyond GDPR with support of WFA data manifesto

The World Federation of Advertisers (WFA) has gained support from companies like Unilever, Diageo, Disney, Just Eat, Mars, Pernod Ricard, and Shell in calling on brands to go beyond the


Viewpoint: Unileving my love behind

This Valentine’s week has seen Unilever – one of the world’s largest advertising spenders – threaten to break up with major digital platforms, such as Google and Facebook, and pull


Unilever will pull ads from Google, Facebook unless they stop creating division

Unilever, one of the world’s largest advertisers, is threatening to reduce ad spend on major tech platforms – such as Google and Facebook – if they continue to “create division”


Unilever is giving people the chance to Snatch the worlds most expensive jar of Marmite

Unilever has teamed up with AR treasure hunt app Snatch to give players the chance to win the world’s most expensive jar of Marmite ever. As part of its Gene


Online display ads deliver ROI of almost double for brands in UK supermarkets

Every £1 spent on online display ads delivers an average of £1.94 in sales in UK supermarkets, according to a year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar, and

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