The Data Ethics Compass, available as a global web app, enables advertisers to evaluate the ethical risk level of data assets and decisions based on a proprietary scoring logic
The Race Card aims to turn the idea of ‘playing the race card’ on its head by highlighting individual experiences of racial micro-aggressions and how these manifest in people’s everyday lives
The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the
Unilever has setup a trusted network of online publishers and platforms to work closely with the company to help it clean up its digital advertising. Unilever Trusted Publishers will be
Unilever has launched an initiative that will see the first cross-media measurement model built in order to help brands measure and understand campaigns across all areas of the media. The
The World Federation of Advertisers (WFA) has gained support from companies like Unilever, Diageo, Disney, Just Eat, Mars, Pernod Ricard, and Shell in calling on brands to go beyond the
This Valentine’s week has seen Unilever – one of the world’s largest advertising spenders – threaten to break up with major digital platforms, such as Google and Facebook, and pull
Unilever, one of the world’s largest advertisers, is threatening to reduce ad spend on major tech platforms – such as Google and Facebook – if they continue to “create division”
Unilever has teamed up with AR treasure hunt app Snatch to give players the chance to win the world’s most expensive jar of Marmite ever. As part of its Gene
Every £1 spent on online display ads delivers an average of £1.94 in sales in UK supermarkets, according to a year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar, and
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst