ABC has worked closely with JICWEBS in the development of the viewability principles and, most recently, had an input in the development of mobile web and in-app viewability testing
DoubleVerify CEO Wayne Gattinella Snapchat has teamed up with DoubleVerify, a digital media measurement software and analytics platform, to enable brands to measure viewability and prevent ad fraud. The partnership
Video advertising firm Teads has collaborated with Oracle Data Cloud’s Moat to launch a product which enables advertisers to set their own viewability standards and only get billed when those
The majority of consumers cannot recall brands featured in ads deemed as ‘viewable’, putting the industry benchmarks defined by the Interactive Advertising Bureau (IAB) and the Media Ratings Council (MRC)
The UK’s biggest commercial broadcaster ITV has turned to Meetrics, an advertising measurement and analytics firm, for advertising campaign delivery validation for video on demand (VOD) advertising across its ITV
A viewability indicator for video and display campaigns has been added to Digital Ad Ratings (DAR), Nielsen’s audience measurement solution for online advertising campaigns, in France. The ‘Qualified Ad Audience’
Programmatic advertising viewability rates outperformed publisher direct buys across both desktop and mobile web display for the first time in the second half of 2018. UK desktop display ads meeting
Tim Maytom sits down with Andy Powell, sales director for EMEA at InMobi, to discuss the shift towards time spent in-app, the companys determination to lead in viewability, and addressing
Viewability in the UK reached an all-time high in the first half of 2018 – with 63.4 per cent of ads meeting the minimum viewability standards set out by the
Snapchat has begun offering advertisers viewability and ad fraud measurement solutions for their in-app video buys, thanks to an Integral Ad Science (IAS) integration. The IAS integration, which has been
Madeleine Dodd, Digital Growth Manager at Burger King, walks David Murphy through a recent campaign that saw great engagement by giving customers a good reason to share the date of their birthday
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Recently, Admiral Media founder Andre Kempe teamed up with Tobias Boerner, Co-founder and advisor at Fastic, to help apps and brands improve their user journeys and help them grow beyond performance marketing. In this interview, they talk about their new endeavour, mistakes in marketing, and the importance of a well-designed user lifecycle
For the past three years, Dentsu has led a global conversation around attention in advertising. The marketing and advertising giant’s latest piece of research focuses on the Danish market, with the cooperation of partners including high impact advertising provider Adnami and eye-tracking specialist Lumen Research. We spoke to Thomas Toftdahl Jensen, Dentsu Denmark Executive Director, Strategic Solutions, and Adnami’s Nordic Market Director Peter Østrem, about the link between creativity, attention and effectiveness, the ability to attach a CPM to attention – and how advertisers are leaving stalking behind
Made For Advertising (MFA) domains have been a particularly hot topic in recent months, with their increasing scale and sophistication matched by the determination of the advertising and media industry