ABC gets control of Viewability and AV Standards from JICWEBS

ABC has worked closely with JICWEBS in the development of the viewability principles and, most recently, had an input in the development of mobile web and in-app viewability testing


Snapchat pens ad fraud and viewability deal with DoubleVerify

DoubleVerify CEO Wayne Gattinella Snapchat has teamed up with DoubleVerify, a digital media measurement software and analytics platform, to enable brands to measure viewability and prevent ad fraud. The partnership


Teads links up with Moat to offer billing only on 100 per cent viewable ads

Video advertising firm Teads has collaborated with Oracle Data Cloud’s Moat to launch a product which enables advertisers to set their own viewability standards and only get billed when those


Viewable ads still fail to capture consumer attention: report

The majority of consumers cannot recall brands featured in ads deemed as ‘viewable’, putting the industry benchmarks defined by the Interactive Advertising Bureau (IAB) and the Media Ratings Council (MRC)


ITV partners with Meetrics on video viewability measurement

The UK’s biggest commercial broadcaster ITV has turned to Meetrics, an advertising measurement and analytics firm, for advertising campaign delivery validation for video on demand (VOD) advertising across its ITV


Nielsens Digital Ad Ratings gets viewability measurement in France

A viewability indicator for video and display campaigns has been added to Digital Ad Ratings (DAR), Nielsen’s audience measurement solution for online advertising campaigns, in France. The ‘Qualified Ad Audience’


Programmatic ad viewability ahead of direct buys for first time – report

Programmatic advertising viewability rates outperformed publisher direct buys across both desktop and mobile web display for the first time in the second half of 2018. UK desktop display ads meeting


Dmexco 2018 – Leading Viewability with InMobi

Tim Maytom sits down with Andy Powell, sales director for EMEA at InMobi, to discuss the shift towards time spent in-app, the companys determination to lead in viewability, and addressing


UK ad viewability levels now at its highest ever

Viewability in the UK reached an all-time high in the first half of 2018 – with 63.4 per cent of ads meeting the minimum viewability standards set out by the


Integral Ad Science verification arrives for Snapchat

Snapchat has begun offering advertisers viewability and ad fraud measurement solutions for their in-app video buys, thanks to an Integral Ad Science (IAS) integration. The IAS integration, which has been

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