Social media giant, X has partnered with Genius Sports to launch the Trend Genius project, ahead of a summer of sport, including the Olympic and Paralympic Games. Utilising X’s Ads
X, formerly known as Twitter, has updated its policy allowing users to post consensual adult content if it’s clearly labelled. Despite adult content being allowed on Twitter before Elon Musk
LinkedIn advert prices are set to increase as advertisers opt to spend less on X due to owner Elon Musk’s recent controversy, new data has revealed. Speaking to The Financial Times, Outcast
X, formerly Twitter, added over 10 million users in December, the social media giant’s Chief Executive Officer, Linda Yaccarino has revealed. In a post on X, Yaccarino, who succeeded billionaire owner
Alphabet is set to begin trialling its drone delivery service in Finland – months after it began testing the service in Australia. The drone delivery service comes from Wing, which
Alphabet’s Project Loon will reportedly bring its balloons to Kenya in order to provide high-speed internet to rural parts of the East Africa nation. Project Loon began life as a
Google’s parent company Alphabet has introduced an independent business unit aimed at tackling cybercrime by helping companies discover and stop attacks before they can cause any damage. The cybersecurity unit,
Google has taken balloon-powered internet ‘a step closer to reality’ as Project Loon, part of its X research lab, says it can now use AI to predict weather systems and
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support