Mobile advertising technology company Taptica has partnered with Adinnovation, a Japanese marketing company that provide services for the monetisation of apps, in a bid to increase its presence in the Asia-Pacific region – following on from the opening of an office in Seoul, South Korea, last year. The pair will target the mobile games industry.

Adinnovation specialises in ‘smartphone application and mobile advertising marketing promotion, implementation, management, tracking, and media site monetisation’. While Taptica leverages big data and, combine with machine learning, enables media targeting at scale. It works with companies such as Amazon, Disney and Facebook.

“We are pleased to partner with Taptica…” said Hiromitsu Ishimori, president and CEO of Adinnovation. “We believe that we can expect further growth of the Japanese market with this partnership and the business expansion of Taptica’s solution. Also, the partnership is set to facilitate the global expansion of Japanese companies and accelerate the entering of overseas companies in Japan.”

Hagai Tal, CEO of Taptica, added: “We are delighted to have entered into this partnership with Adinnovation… Japanese smartphone penetration is expected to continue to increase and the smartphone ad industry is expected to see exponential growth. This partnership will accelerate our brand awareness in Japan and help us lead the local market expansion.”