The Tech Talent Charter, a non-profit organisation which aims to address inequality within the UK tech sector, has launched its first-ever creative campaign to encourage more women to consider a career in tech.

The ‘Doing It Anyway’ campaign features women from a variety of backgrounds who have found careers in tech, all of whom were nominated by Tech Talent Charter signatories for their inspiring journeys into the world of tech.

The campaign is being run across outside sites from Global as well as social and digital media for one month.

“The message of this campaign is women already have the everyday skills that lend themselves to a successful career in tech and that we need women of all kinds to bring their skills to the UK tech sector in order for it to thrive,” said Sinead Bunting, Co-founder and author of the Tech Talent Charter. “We hope by seeing the campaign, it will inspire women to have the confidence to take the next step and explore how they can get started with a career in tech.”

Currently, only around 17 per cent of UK tech roles are held by women. However, research from HP and the Fawcett Society has shown that 45 per cent of women in other roles would be interested in retraining and taking up a tech position. At the same time, 32 per cent don’t believe they have the right qualifications.