The New York Times Launches on Snapchat Discover

New York Times (NYT)The New York Times is launching a daily edition on Snapchat’s Discover platform. The edition will be available to Snapchat users in the US, Canada and Australia.

The Times’ Snapchat presence will be based on its Morning Briefing and will be published to Discover Monday to Friday. The Times joins the like of the Wall Street Journal and The Economist in curating content for the section.

Kinsey Wilson, executive VP of product and technology at The New York Times Company, said: “We’re seeing enormous interest on the part of younger audiences for the sort of smart, visual digital journalism for which The Times has become known. And Snapchat is an ideal place to reach that audience. At the end of the day, our goal is to make sure our journalism reaches the widest possible audience and that we continue the rapid growth we’ve seen in our base of loyal subscribers — growth that comes in large part from reaching new audiences on other platforms.”