TikTok Shop has revealed it will increase its commission fees for sellers in the UK from 5% to 9%.

According to Retail Week, the move is part of the social media giant’s strategy to create the “marketplace of the future,” with an emphasis on live commerce and shoppable content.

Additionally, TikTok Shop is launching a “seller missions” program that allows UK sellers to reduce their fees by producing a specified number of TikTok live or shoppable videos.

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As part of this initiative, sellers can collaborate with popular creators on the app to meet these targets.

Since TikTok Shop’s debut in 2021, the seller fees have remained the same, however, the platform added that its fees will remain “among the most competitive in the market” as it continues to invest in enhancements.

Meanwhile, TikTok also aims to introduce a co-funded free shipping model on 4 September.

This will allow sellers to offer free shipping by sharing the costs, thereby aiming to boost order conversions by increasing the variety of products available with free shipping to customers.

TikTok Shop UK, Head of Operations, Jan Wilk, said: “We strive to provide the best possible experience for our sellers and buyers. This move enables us to invest further in building the marketplace of the future, including improved operations and services to help our sellers succeed.

“The sellers and brands that have the most success on TikTok Shop are those that engage with their community via live and shoppable videos, and we are confident our new initiatives to boost content creation will supercharge sales.”