Time Out links up with Instagram for virtual Holi celebration


Time Out London has teamed up with Instagram to launch a virtual event to celebrate the ancient Hindu festival Holi.

Holi, often known as the ‘festival of colours’, celebrates the triumph of good over evil as we enter the spring months. Traditionally, the festival would be celebrated with colourful street parties and carnival-like events. However, with the current restrictions in place, this isn’t currently possible. So, from 12pm BST on Monday 29 March, Time Out London’s Instagram page will host ‘Holi at Home’.

The schedule for the day includes content from chef, columnist, and author Ravinder Bhogal, who will be cooking up a popular Indian street food dish and providing some other kitchen tips; jewellery designer and henna artist Nisha Davdra, who will teach viewers how to recreate popular henna designs; and presenter and entertainer Sugapuff teaching some Bollywood dance moves.

“At this time of year, the capital is usually alive with Holi celebrations and festivities, from The Holi Festival of Colours in Wembley to The Magic of India Colour Party at Swiss Cottage,” said Samantha Willis, Time Out Engagement Editor. “With large scale events still unable to take place, we are delighted to be working with Instagram to create Holi at Home and provide live activities from a henna masterclass to a Bollywood dance party for everyone to enjoy and learn more about Holi.”