The Future of Mobile

Tommy’s to relaunch its #WeSeeAMum campaign after an emotional reception in 2022

Tim Green

The UK’s largest pregnancy charity, Tommy's, has decided to revive its #WeSeeAMum campaign for another year ahead of this Sunday's Mother’s Day.

As the charity describes it, #WeSeeAMum "seeks to change preconceptions of what it means to be a mum, recognise all mums, and celebrate the different versions of motherhood on a day which can be difficult for many."

So the aim of the campaign is to reclaim Mother’s Day for those who feel isolated from it. Tommy's says two million people were reached via social media last year, while more than a million people viewed the #WeSeeAMum video.

This year Tommy’s is encouraging its community to do the same, continuing to raise awareness while also fundraising for the charity’s support and information services and lifesaving research.

The new content will include contributions by newly-named Tommy’s Ambassadors - TV presenter Amanda Holden, pregnancy and motherhood influencer Katie Bonful and podcaster Caro Tasker.

There will also be a partnership with Bloom & Wild, which is creating a  fundraising flower bouquet.

Tommy’s Chief Executive Kath Abrahams said: "At Tommy’s, we understand that every experience of motherhood is unique, and what it means to be a mum is completely different for everybody. Through this campaign we’re recognising every mum.”