Topps has unveiled a new advertisement featuring England and Real Madrid star midfielder Jude Bellingham.

The campaign showcases Bellingham holding his ultra-rare ‘El Maestro de Madrid’ card, a limited edition available in just one out of 500 Match Attax packs, part of Topps’ UEFA Club Competitions (UCC) Collection.

Expanding its reach, Topps has launched the campaign across more than 800 outdoor advertising sites, aiming to capture the attention of fans and collectors in high-traffic areas.

The initiative targets both seasoned collectors and new fans, encouraging them to join the “ultimate chase” for the season’s most coveted Match Attax cards.

Bellingham’s featured card is the highlight of the collection, available in three exclusive variations. The ultra-rare ‘Front Facing’ card can be found in just 1 out of 500 packs, while the ‘180 Degree’ card is available in 1 out of 2,000 packs.

The ultimate prize, however, is the Ultimate Talent 180 Genuine Autograph Parallel Card, with only five signed copies worldwide, each sequentially numbered and autographed by the England star.

The UCC collection celebrates the biggest names in football, featuring superstars like Harry Kane and showcasing top players and teams from UEFA’s three elite competitions: the Champions League, Europa League, and Conference League.

This campaign marks a significant step in Topps’ effort to engage fans and expand the appeal of collectible trading cards in the world of football.