Preference Choice Publication

Tour the Kennedy Center from home via augmented reality

Gabby Fernie

The Kennedy Center has launched an augmented reality (AR) virtual tour, accessible from the comfort of consumers' homes. 

The virtual tour is a collaboration between Zappar and the Kennedy Center for the Performing Arts and is powered by Zappar's WebAR technology. 

The goal of the tour is to create a fun, interactive opportunity for families to explore the Kennedy Center campus from home while engaging with the whimsical characters created by the center's Education Artist-in-Residence, Mo Willems. This allows visitors to experience some of the entertainment and educational content the center has to offer, while ultimately encouraging people to visit in person once the center has fully re-opened. 

Visitors can follow Mo Willem's Pigeon as he takes them on a tour of his favourite spots, with interactive locations and the opportunity to take selfies with the various characters. 

The immersive AR tour can be accessed via smartphone or tablet, with no app download necessary.

“We had such a wonderful response from the Tour the Kennedy Center app when it launched and were disappointed when it could no longer be used because of the effects of the pandemic,” said Kennedy Center Director of Digital Learning, Eric Friedman. “Building off of that excitement and through our collaboration, we are so excited to launch a tour in this new format, allowing families and households near and far to visit the Nation’s Cultural Center.”