The UK government has launched a new campaign aimed at driving up investment opportunities in scale-ups.

The ‘Science and Tech is our Superpower’ campaign from the government aims to target investment in science and technology firms which are ready for growth, allowing access to funding to boost long-term economic growth and create jobs.

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As part of the campaign, podcast adverts and billboards have been launched to showcase science and technology scale-ups to British investment hubs.

This comes as last year the UK saw a substantial drop in investment globally, despite outpacing the rest of Europe in raising venture capital funds.

Meanwhile, Britain has produced 152 ‘unicorns’ or companies valued at over $1 billion, with brands such as Monzo helping push forward global innovation in a range of areas to assist economic growth.

Science and Technology Secretary Michelle Donelan said: “The UK has built a £1 trillion tech sector with a thriving start-up scene. With further capital, there is no limit to where British start-ups can take their ideas.

“There has never been a better time to invest in British tech companies – with the UK leading on every key European metric and leading the world on emerging technologies like safe AI.

Donelan added: “Our Science and Tech Superpower campaign drives home the message to investors that we need to seize the extraordinary opportunities here on home turf – or risk promising companies travelling to international competitors for funding.”