Walmart unveils Amazon Prime rival membership service

Walmart has launched a membership program to rival Amazon’s Prime service, combining free same-day delivery, a cashierless checkout option, and fuel discounts for subscribers.

Walmart+, which will become available to customers on 15 September, will cost $98 a year or $12.95 a month following a 15-day free trial period. Members will have access to unlimited, free same-day delivery on everything from groceries to technology items. This service was previously called ‘Delivery Unlimited’ and existing subscribers will automatically become Walmart+ members.

On top of the free delivery, members will unlock the ‘Scan & Go’ checkout-free option within the Walmart app. This will enable them to use the app to scan items as they shop and pay using Walmart Pay, without ever having to go through the physical checkout process. There’s also the opportunity to save up to five cents a gallon at almost 2,000 Walmart, Murphy USA, and Murphy Express fuel stations, with Sam’s Club fuel stations being added soon.

“Walmart+ will bring together a comprehensive set of benefits where we see the greatest needs from our customers and where our scale can bring solutions at an unprecedented value,” said Janey Whiteside, Chief Customer Officer at Walmart. “Life feels more complicated than ever. Walmart+ is designed to make it easier – giving customers an option to not have to sacrifice on cost or convenience.”