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Adobe introduces ad management app and automated audio buying

Alex Spencer

Adobe has launched its Advertising Cloud mobile app, enabling advertisers to monitor and campaigns on their smartphone or tablet.

The app offers all the same metrics as the desktop version, from total spend to viewability rates, as well as the ability to automatically pause campaigns based on preset parameters like impressions or budget caps.

Advertising Cloud is available on iOS and Android, and is free for current Adobe customers.

Elsewhere, Adobe has partnered with Rubicon Project to add automated buying of audio ads to its Advertising Cloud clients. The launch aims to extend its cross-channel planning and buying platform to a premium digital audio environments.

“Digital audio has exploded as a uniquely differentiated channel that gives advertisers opportunity to target users not just based on their demographic or psychographic profile – but how they feel at a specific moment in time,” said Brett Wilson, vice president, Adobe Advertising Cloud. “This collaboration with Rubicon helps move Adobe Advertising Cloud one step closer towards our goal of helping marketers unify their advertising spend holistically across every channel.”

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